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WTC & Interchange 1

Interchanges 3 & 4

We can now offer the ability to run hugely impactful ads on premium digital sites with relevance and flexibility. Creative can be adjusted at the click of a button in response to anything from sports results, the weather, breaking news and so on.

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Digital Icon BL108

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SpotLite

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Desirable by Insights Desirable by Location About Us Destinations Malls

29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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Cinema Desirable by Location Desirable by Association About Us

23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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Desirable by Association About Us Press Release Desirable by Insights

18 May 2023

DOOH + SOCIAL MEDIA: A WINNING COMBINATION FOR CAMPAIGN SUCCESS

James Harrison

Chief Commercial Officer

The complementary relationship between OOH and mobile has accelerated and evolved, giving brands access to more creative and targeted opportunities […]

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