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Home   /   Collections   /   The DeSZRable Collection   /   Digital Icons
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WTC & Interchange 1
Interchanges 3 & 4
SpotLite
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
Andrea Osburn
Marketing Manager
The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]
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