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WTC - Interchange 1

Interchange 1 & 2

Running from the World Trade Centre to the Dubai Mall. Own your exclusive Kilometre of advertising space, the largest circuits on Sheikh Zayed Road

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CityLites Circuit 3

SpotLite

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Press Release Desirable by Association The DeSZRable Collection

27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

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Press Release Desirable by Location The DeSZRable Collection

27 January 2022

Digital Innovation on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]

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Press Release Desirable by Association The DeSZRable Collection

11 November 2021

Gulf for Good Celebrate 20 Years

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

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Press Release Desirable by Association The DeSZRable Collection

11 November 2021

Coming Soon: The Dubai Jawhara

Andrea Osburn

Marketing Manager

Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection

5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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