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WTC - Interchange 1

Interchange 1 & 2

Umm Suqeim

Running from the World Trade Centre to the Dubai Mall. Own your exclusive Kilometre of advertising space, the largest circuits on Sheikh Zayed Road

Connecting The E11, Sheikh Zayed Road at Interchange 4 and the Mall of the Emirates to the luxurious Madinat Jumeirah

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CityLites Circuit 3

CityLites Madinat Jumeirah

SpotLite

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Press Release Desirable by Location The DeSZRable Collection

1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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Press Release Desirable by Location The DeSZRable Collection

17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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Press Release Desirable by Insights The DeSZRable Collection

17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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Desirable by Association The DeSZRable Collection

8 April 2021

Chanel on Sheikh Zayed Road

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

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Desirable by Location Desirable by Association

1 August 2020

New Campaigns For Dior And Tiffany Launched At City Walk

Andrea Osburn

Marketing Manager

Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.

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Press Release Desirable by Location Desirable by Association Destinations

18 February 2019

Meraas and BackLite Media extend advertising partnership to four Dubai destinations

BackLite Media

Marketing Team

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]

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