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WTC - Interchange 1

Interchange 1 & 2

Umm Suqeim

Running from the World Trade Centre to the Dubai Mall. Own your exclusive Kilometre of advertising space, the largest circuits on Sheikh Zayed Road

Connecting The E11, Sheikh Zayed Road at Interchange 4 and the Mall of the Emirates to the luxurious Madinat Jumeirah

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CityLites Circuit 3

CityLites Madinat Jumeirah

SpotLite

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection

5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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Press Release Desirable by Location

16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

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Press Release Desirable by Location The DeSZRable Collection

1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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Press Release Desirable by Location The DeSZRable Collection

17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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Press Release Desirable by Insights The DeSZRable Collection

17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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