The Outdoor Collection - Advertising Dubai

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The Installation of our truly remarkable Digital Landmarks began with the launch of The Triple Crown in 2021. Followed in 2022 by The Dubai Jawhara and The Dubai Gateway, changing the media landscape on Sheikh Zayed Road.

Digital Icons

We can now offer the ability to run hugely impactful ads on premium digital sites with relevance and flexibility. Creative can be adjusted at the click of a button in response to anything from sports results, the weather, breaking news and so on.

The Landscape Gallery

These strategically positioned billboards are placed along the most important road in Dubai, Sheikh Zayed Road from the Golden Boulevard and the World Trade Centre all the way to Interchange 6.

The Portrait Gallery

A unique canvas only available between the World Trade Centre and Interchange One.

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Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape

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In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]

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Desirable by Insights Desirable by Location Desirable by Association

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Retail Trends in the UAE: Expert Predictions

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We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]

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Desirable by Location About Us Destinations Malls Desirable by Insights

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Programmatic Advertising in Digital Out-Of-Home

BackLite Media

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In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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Cinema Desirable by Location Desirable by Association About Us

23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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