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Home   /   Collections   /   The DeSZRable Collection
BL 101

Project size: 123 by 123
Reach: 123,456

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SpotLite
James Harrison
Chief Commercial Officer
In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
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