2016 was an exciting year for BackLite Media as we were awarded the media sales concession at City Walk 2, Dubai’s new premier retail and lifestyle destination. Both digital and static media locations offer advertisers a selection of unique media options that provide exceptional exposure to national, expat and international consumers.
James Bicknell, BackLite’s MD, said of the appointment ‘City Walk is an ideal fit for own business philosophy – presenting world-class brands using the very best technology coupled with outstanding design. We are delighted to be appointed by Meraas as their sole media partner for City Walk. With sales already exceeding expectations, we look forward to welcoming more of our clients and media associates to City Walk’s unique digital and static media opportunities’.