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August 1, 2020

New Campaigns For Dior And Tiffany Launched At City Walk

 Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why…
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June 22, 2020

BackLite Citywalk

Last week, we talked about the increase in traffic on the roads of Dubai reaching a peak of 250,000, 60% of the baseline set in February. Even with the new travel restrictions imposed in Abu Dhabi, the traffic volume on Sheikh Zayed Road has again risen and peaked at nearly…
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June 10, 2020

GETTTING TO KNOW YOUR AUDIENCE

WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are busy and communities are bustling again. it's time to get back to work and re-engage with your audience. During this recovery period, there is no better time to start understanding…
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June 9, 2020

The New Media – Out Of Home, By BackLite Media’s Bill Fordyce

Recently BackLite Media CEO Bill Fordyce shared his thoughts on the effects of Covid-19 on the OOH Media Market, how advertisers, clients and media owners were having to adapt and what the long-term effects were going to be. An update from BackLite Intelligence regarding traffic patterns in Dubai will be…
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November 21, 2019

Advertising firm wins $272m deal to ‘transform’ signage in Dubai

The 12-year contract will see BackLite deliver a mix of digital and traditional outdoor signage across 26 locations in Dubai. BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home advertising company, has secured a AED1 billion ($272 million) contract…
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May 14, 2019

Artworks of the Month – May

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between Bulgari,…
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October 31, 2018

City Walk Screens Showcase Two Iconic Brands

Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’ fragrance – and for Land Rover’s class-leading Discovery model. Click on the links and check them out.
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October 31, 2018

Interview with Emam Ahmed, Head of Digital

This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it's 10 years at…
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October 31, 2018

Criteria For Selecting The Best OOH Media Locations

Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select a great location to get the best return on your media investment. Here are a few golden rules to consider. 1 – Visibility First and foremost, the visibility of the…
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October 31, 2018

Artworks of the Month – October

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between…
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