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7 December 2023
ANIMAL: A Roaring Success at the Box Office and a Boon for Advertisers in Cinema
Karen Barboza
Senior Marketing Executive
Bollywood has witnessed a wave of compelling and diverse films in recent times, and one such highly anticipated release that […]
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27 November 2023
BackLite Media integrates its inventory in the UAE with Location Media Xchange’s programmatic SSP
Karen Barboza
Senior Marketing Executive
Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the […]
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25 July 2023
An Interview with Sean Gadsby, Head of Programmatic at BackLite Media
Paula Carola
Marketing Executive
For our #TechTuesday, we interviewed Sean Gadsby, Head of Programmatic here at BackLite about programmatic digital out-of-home (PrDOOH). Sean explains […]
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10 July 2023
An Interview with the World Out-of-Home Organization
BackLite Media
Marketing Team
Earlier this year, we had the honour of interviewing Tom Goddard, President of the World Out of Home Organisation, about […]
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7 July 2023
FIFA World Cup 2022, The Ultimate Showcase Opportunity for Brands
Paula Carola
Marketing Executive
The FIFA World Cup 2022 in Qatar was an incredible success, attracting numerous global visitors to Dubai. Official FIFA sponsors […]
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11 September 2018
TIPS FOR DESIGNING A MEMORABLE BILLBOARD
BackLite Media
Marketing Team
Designing a billboard is visual storytelling. An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so […]
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16 July 2018
Some Future Trends For OOH
BackLite Media
Marketing Team
The rapid growth of out-of-home (OOH) advertising continues apace and the future is increasingly digital. Here are some trends that […]
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16 July 2018
Artworks of the Month - July
BackLite Media
Marketing Team
We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an […]
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30 April 2018
New Sales Video in Production
BackLite Media
Marketing Team
Following on from the overwhelmingly positive reaction from clients and prospects to our City Walk video, we are now in […]
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29 April 2018
Grace Hartzel Stars in New Chanel J12 Watch Campaign at City Walk
BackLite Media
Marketing Team
Following on from Chanel’s famous print campaign (photographed by Patrick Demarchelier and styled by Grace Coddington) a new video directed […]
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BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com
