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Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’ fragrance – and for Land Rover’s class-leading Discovery model. Click on the links and check them out.

This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it's 10 years at…

Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select a great location to get the best return on your media investment. Here are a few golden rules to consider. 1 – Visibility First and foremost, the visibility of the…

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between…

Karim is BackLite’s Sales Director and in the second of our regular series of interviews with members of the BackLite family, he gives us his perspective on Dubai’s OOH sales environment… Hi Karim, how long have you been working with BackLite? I’ve been in the BackLite family for over 16…

The Management and Staff of BackLite Media wish you prosperity and happiness on the occasion of Islamic New Year 1440.

Designing a billboard is visual storytelling.  An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so keep the following tips in mind: Simple Layout – Less is more!  The most effective messages are always the most simple.  Your billboard should be a clear and brief expression of…

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between Bulgari,…

Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video to showcase the exceptional unipole and lamppost locations in Dubai. The video features aerial footage, tracking shots and some spectacular footage of Sheikh Zayed Road! Click here to see the full…

What are the biggest problems and greatest opportunities facing the UAE’s OOH industry? I would like to focus on the positives of the market, as in this challenging market most people are dwelling on the problems of over-supply of low quality outdoor advertising signage and reduced budgets. In a tough…