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16 July 2021
The Triple Crown
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
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Desirable by Care
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11 September 2018
TIPS FOR DESIGNING A MEMORABLE BILLBOARD
BackLite Media
Marketing Team
Designing a billboard is visual storytelling. An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so […]
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16 July 2018
Bill Fordyce, BackLite Media’s CEO, shares his thoughts on Dubai’s OOH industry
BackLite Media
Marketing Team
What are the biggest problems and greatest opportunities facing the UAE’s OOH industry? I would like to focus on the […]
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16 July 2018
Some Future Trends For OOH
BackLite Media
Marketing Team
The rapid growth of out-of-home (OOH) advertising continues apace and the future is increasingly digital. Here are some trends that […]
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16 July 2018
Artworks of the Month - July
BackLite Media
Marketing Team
We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an […]
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21 May 2018
Bill Fordyce confirmed as new CEO at BackLite Media Dubai
BackLite Media
Marketing Team
After nearly ten years as Managing Director of BackLite Media, Dubai, during which time the Company tripled in size, James […]
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30 April 2018
New Sales Video in Production
BackLite Media
Marketing Team
Following on from the overwhelmingly positive reaction from clients and prospects to our City Walk video, we are now in […]
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29 April 2018
Grace Hartzel Stars in New Chanel J12 Watch Campaign at City Walk
BackLite Media
Marketing Team
Following on from Chanel’s famous print campaign (photographed by Patrick Demarchelier and styled by Grace Coddington) a new video directed […]
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29 April 2018
RAMADAN MUBARAK
TO OUR CLIENTS, PARTNERS AND FRIENDS
BackLite Media
Marketing Team
The Holy month of Ramadan is fast approaching – the crescent moon will soon be sighted, marking the beginning of […]
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29 April 2018
7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention
BackLite Media
Marketing Team
Get people off their phones and engaged with your brand…a marketer’s challenge is to get consumers to pay attention to […]
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About Us
Desirable by Location
Desirable by Care
Desirable by Association
Desirable by Insights
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Contact Us
BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com
