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The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
James Harrison
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
Coming Soon: The Dubai Jawhara
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Coming Soon: The Dubai Jawhara
Andrea Osburn
Andrea Osburn
Marketing Manager
Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]
The Curtain Drops on BackLite Media's Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
Press Release Desirable by Location The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
James Harrison
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Chanel on Sheikh Zayed Road
Desirable by Association The DeSZRable Collection
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8 April 2021
Chanel on Sheikh Zayed Road
BackLite Media
BackLite Media
Marketing Team
Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]
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