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Charlotte Tilbury on The Triple Crown
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19 May 2022
Charlotte Tilbury on The Triple Crown
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
Digital Innovation in the UAE
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
The World’s To-Do List
Press Release Desirable by Association The DeSZRable Collection
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27 January 2022
The World’s To-Do List
James Harrison
Andrea Osburn
Marketing Manager
In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]
Digital Innovation on Sheikh Zayed Road
Desirable by Location The DeSZRable Collection Press Release
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27 January 2022
Digital Innovation on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
Gulf for Good Celebrate 20 Years
Press Release Desirable by Association The DeSZRable Collection
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11 November 2021
Gulf for Good Celebrate 20 Years
James Harrison
Andrea Osburn
Marketing Manager
Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]
Coming Soon: The Dubai Jawhara
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11 November 2021
Coming Soon: The Dubai Jawhara
Andrea Osburn
Andrea Osburn
Marketing Manager
Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]
The Curtain Drops on BackLite Media's Triple Crown
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Andrea Osburn
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
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