The DeSZRable Collection Archives | Advertising Dubai

OMEGA's Olympic Games Out of Home Campaign

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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The First Programmatic Out of Home Campaign on Sheikh Zayed Road

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1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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Developing a World-Leading Digital Network

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17 June 2021

Developing a World-Leading Digital Network

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

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8 April 2021

Chanel on Sheikh Zayed Road

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

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BackLite Media Introduces Its New Unipole Video

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16 July 2018

BackLite Media Introduces Its New Unipole Video

BackLite Media

Marketing Team

Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video […]

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