The DeSZRable Collection Archives | Advertising Dubai

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1 July 2021

James Harrison

Chief Commercial Officer

In March 20201, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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17 June 2021

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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17 June 2021

BackLite Media

Marketing Team

The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]

Desirable by Association The DeSZRable Collection

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8 April 2021

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

Press Release About Us The DeSZRable Collection

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16 July 2018

BackLite Media

Marketing Team

Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video […]

Category: Press Release, Desirable by Location, The DeSZRable Collection