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25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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19 May 2022

Charlotte Tilbury on The Triple Crown

Andrea Osburn

Marketing Manager

Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]

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19 May 2022

Digital Innovation in the UAE

James Harrison

Chief Commercial Officer

Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]

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31 January 2022

Newsletter: February 2022

Deaa Zararey

Lead Creative

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27 January 2022

The CEO Masters 2022 Golf Day

Andrea Osburn

Marketing Manager

On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]

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27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

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27 January 2022

Digital Innovation on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]

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11 November 2021

Gulf for Good Celebrate 20 Years

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

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