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Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
Desirable by Location Malls
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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
Programmatic Advertising in Digital Out-Of-Home
About Us Destinations Malls Desirable by Insights Desirable by Location
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
F&B Desirable by Insights Desirable by Location Malls
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
BackLite Media
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Ali Chab
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Advertisers are Ecstatic with Traffic
Press Release Desirable by Insights The DeSZRable Collection Destinations Malls
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10 February 2023
Advertisers are Ecstatic with Traffic
Andrea Osburn
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
Car Brands Shine in the Galleria, Abu Dhabi
Press Release Desirable by Location Desirable by Association Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
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