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OMEGA's Olympic Games Out of Home Campaign
Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
Chanel at City Walk, Dubai. A BackLite Media Destination
Desirable by Association Destinations
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22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
Andrea Osburn
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Press Release Desirable by Location Desirable by Association Destinations
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
James Harrison
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
City Walk's Digital Screens Feature Two Stunning New Videos
Press Release Desirable by Location Destinations
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16 February 2019
City Walk's Digital Screens Feature Two Stunning New Videos
BackLite Media
BackLite Media
Marketing Team
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new […]
City Walk Screens Showcase Two Iconic Brands
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31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
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