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23 June 2023
3D Billboards: It's Time to Think Outside the Box and FP3D Techniques
Deaa Zararey
Lead Creative
It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is […]
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
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2 March 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
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10 February 2023
Advertisers are Ecstatic with Traffic
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
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Cinema
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
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The DeSZRable Collection
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
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22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
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16 February 2019
City Walk's Digital Screens Feature Two Stunning New Videos
BackLite Media
Marketing Team
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new […]
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31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
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Contact Us
BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com
