View Our Locations
Let's get started
Category:
Desirable by Insights
,
Desirable by Location
,
About Us
,
Destinations
,
Malls
Desirable by Insights
Desirable by Location
About Us
Destinations
Malls
/
29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Read Article
Press Release
Desirable by Location
Desirable by Association
About Us
Destinations
Malls
/
2 March 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Read Article
Malls
Press Release
Desirable by Insights
The DeSZRable Collection
Destinations
/
10 February 2023
Advertisers are Ecstatic with Traffic
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
Read Article
Press Release
Cinema
Desirable by Location
Desirable by Association
Destinations
/
19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Read Article
Press Release
Desirable by Location
Desirable by Association
The DeSZRable Collection
Destinations
/
30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
Read Article
Destinations
Desirable by Association
/
22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
Read Article
Press Release
Desirable by Location
Desirable by Association
Destinations
/
18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
Read Article
Press Release
Desirable by Location
Destinations
/
16 February 2019
City Walk's Digital Screens Feature Two Stunning New Videos
BackLite Media
Marketing Team
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new […]
Read Article
Desirable by Location
Desirable by Association
Destinations
/
31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
Read Article
About Us
Desirable by Location
Desirable by Care
Desirable by Association
Desirable by Insights
SpotLite
Contact Us
BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com
