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The DeSZRable Collection
Press Release
Desirable by Insights
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Desirable by Association
The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
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Destinations
Press Release
Cinema
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
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Press Release
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Desirable by Association
The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
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About Us
The DeSZRable Collection
Press Release
Desirable by Insights
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19 May 2022
Digital Innovation in the UAE
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
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Press Release
Desirable by Location
The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
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Press Release
Desirable by Location
Desirable by Association
The DeSZRable Collection
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
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The DeSZRable Collection
Destinations
Press Release
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Desirable by Association
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
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Press Release
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16 July 2021
The Triple Crown
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
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Press Release
Desirable by Location
The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
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Press Release
Desirable by Location
The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
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Contact Us
BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com