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The Curtain Drops on BackLite Media's Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The Triple Crown
Press Release Desirable by Location
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16 July 2021
The Triple Crown
Andrea Osburn
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
Press Release Desirable by Location The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
New Campaigns For Dior And Tiffany Launched At City Walk
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1 August 2020
New Campaigns For Dior And Tiffany Launched At City Walk
James Harrison
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Press Release Desirable by Location Desirable by Association Destinations
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Andrea Osburn
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
City Walk's Digital Screens Feature Two Stunning New Videos
Press Release Desirable by Location Destinations
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16 February 2019
City Walk's Digital Screens Feature Two Stunning New Videos
BackLite Media
BackLite Media
Marketing Team
The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new […]
City Walk Screens Showcase Two Iconic Brands
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31 October 2018
City Walk Screens Showcase Two Iconic Brands
BackLite Media
BackLite Media
Marketing Team
Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds […]
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