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Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
Retail Trends in the UAE: Expert Predictions
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15 June 2023
Retail Trends in the UAE: Expert Predictions
BackLite Media
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
Programmatic Advertising in Digital Out-Of-Home
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
Ali Chab
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
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28 April 2023
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
BackLite Media
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Karen Barboza
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
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3 April 2023
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
Ali Chab
Paula Carola
Marketing Executive
At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]
A Unique Abu Dhabi Experience
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2 March 2023
A Unique Abu Dhabi Experience
Paula Carola
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
Car Brands Shine in the Galleria, Abu Dhabi
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
BackLite Intelligence 2.0
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15 September 2022
BackLite Intelligence 2.0
Andrea Osburn
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
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