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Charlotte Tilbury on The Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
Digital Innovation in the UAE
Press Release Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
The Curtain Drops on BackLite Media's Triple Crown
Desirable by Association The DeSZRable Collection Press Release Desirable by Location
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
James Harrison
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The Triple Crown
Press Release Desirable by Location
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16 July 2021
The Triple Crown
Andrea Osburn
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Desirable by Location The DeSZRable Collection Press Release
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
Press Release Desirable by Location The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
New Campaigns For Dior And Tiffany Launched At City Walk
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1 August 2020
New Campaigns For Dior And Tiffany Launched At City Walk
James Harrison
Andrea Osburn
Marketing Manager
Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Press Release Desirable by Location Desirable by Association Destinations
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18 February 2019
Meraas and BackLite Media extend advertising partnership to four Dubai destinations
Andrea Osburn
BackLite Media
Marketing Team
Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have […]
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