Desirable by Location Archives | Advertising Dubai

Press Release Desirable by Location The DeSZRable Collection

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27 January 2022

James Harrison

Chief Commercial Officer

Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]

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The Curtain Drops on BackLite Media's Triple Crown

Press Release Desirable by Location Desirable by Association The DeSZRable Collection

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5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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OMEGA's Olympic Games Out of Home Campaign

Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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Press Release Desirable by Location

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16 July 2021

The Triple Crown

James Harrison

Chief Commercial Officer

The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]

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The First Programmatic Out of Home Campaign on Sheikh Zayed Road

Press Release Desirable by Location The DeSZRable Collection

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1 July 2021

The First Programmatic Out of Home Campaign on Sheikh Zayed Road

James Harrison

Chief Commercial Officer

In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]

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Press Release Desirable by Location The DeSZRable Collection

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17 June 2021

Introducing, The Triple Crown

James Harrison

Chief Commercial Officer

Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]

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New Campaigns For Dior And Tiffany Launched At City Walk

Desirable by Location Desirable by Association

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1 August 2020

New Campaigns For Dior And Tiffany Launched At City Walk

Andrea Osburn

Marketing Manager

Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.

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