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24 July 2023
Entering the New Era of Retail Media: Key Trends for Brands to Adapt to the Changing Landscape
BackLite Media
Marketing Team
In the constantly evolving world of retail, staying ahead of emerging trends is crucial for brands and advertisers to remain […]
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15 June 2023
Retail Trends in the UAE: Expert Predictions
Ali Chab
Head of Malls and Cinema
We recently interviewed our Head of Malls and Cinema, Ali Chab, about upcoming retail trends in the UAE. Here’s what […]
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Malls
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29 May 2023
Programmatic Advertising in Digital Out-Of-Home
BackLite Media
Marketing Team
In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]
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Cinema
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23 May 2023
Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception
BackLite Media
Marketing Team
UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]
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28 April 2023
The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai
Karen Barboza
Senior Marketing Executive
Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]
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F&B
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Malls
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
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Press Release
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3 April 2023
BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens
Paula Carola
Marketing Executive
At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]
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Malls
Press Release
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2 March 2023
A Unique Abu Dhabi Experience
Andrea Osburn
Marketing Manager
James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]
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Press Release
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Malls
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27 October 2022
Car Brands Shine in the Galleria, Abu Dhabi
Andrea Osburn
Marketing Manager
The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
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BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com