Desirable by Location Archives | Advertising Dubai

Programmatic Advertising in Digital Out-Of-Home

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29 May 2023

Programmatic Advertising in Digital Out-Of-Home

BackLite Media

Marketing Team

In recent years, programmatic advertising has become more popular amongst brands, and it continues to grow. The digitisation of OOH […]

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23 May 2023

Harnessing the Potential of UAE Cinema Advertising: Engaging Audiences and Prestigious Brand Perception

BackLite Media

Marketing Team

UAE cinema has flourished by offering visitors a unique cinematic experience. With the UAE’s growing population and cultural diversity, moviegoers […]

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The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

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28 April 2023

The Triple Crown – A Revolutionary and Prestigious DOOH Association for Brands in Dubai

Karen Barboza

Senior Marketing Executive

Global brands often seek iconic and premium locations around the city to display their out-of-home campaigns. Iconic locations, coupled with […]

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The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

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24 April 2023

The Power of Mall Advertising in the Thriving Retail Landscape of the UAE

Ali Chab

Head of Malls and Cinema

The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]

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BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens

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3 April 2023

BackLite Media and Al Qana: Unveiling One of Abu Dhabi's Largest OOH Screens

Paula Carola

Marketing Executive

At BackLite, we have recently partnered with Al Qana to secure exclusive advertising rights to this unique and iconic waterfront […]

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Destinations Malls Press Release Desirable by Location Desirable by Association About Us

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2 March 2023

A Unique Abu Dhabi Experience

Andrea Osburn

Marketing Manager

James Bicknell, CEO BackLite Media, comments, “We are deeply honored that Al Qana has partnered with us to showcase just […]

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Car Brands Shine in the Galleria, Abu Dhabi

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27 October 2022

Car Brands Shine in the Galleria, Abu Dhabi

Andrea Osburn

Marketing Manager

The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]

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15 September 2022

BackLite Intelligence 2.0

Nour Walid

Marketing Intern

Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]

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Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection

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13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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