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BackLite Intelligence 2.0
Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
adidas I'm Possible
Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection Press Release
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13 September 2022
adidas I'm Possible
Nour Walid
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Press Release Cinema Desirable by Location Desirable by Association Destinations
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19 August 2022
Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen
Andrea Osburn
BackLite Media
Marketing Team
An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]
Charlotte Tilbury on The Triple Crown
Press Release Desirable by Location Desirable by Association The DeSZRable Collection
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19 May 2022
Charlotte Tilbury on The Triple Crown
BackLite Media
Andrea Osburn
Marketing Manager
Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]
Digital Innovation in the UAE
Press Release Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
The Curtain Drops on BackLite Media's Triple Crown
Desirable by Location Desirable by Association The DeSZRable Collection Press Release
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5 October 2021
The Curtain Drops on BackLite Media's Triple Crown
James Harrison
Andrea Osburn
Marketing Manager
Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]
OMEGA's Olympic Games Out of Home Campaign
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30 August 2021
OMEGA's Olympic Games Out of Home Campaign
Andrea Osburn
Andrea Osburn
Marketing Manager
OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]
The Triple Crown
Press Release Desirable by Location
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16 July 2021
The Triple Crown
Andrea Osburn
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
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