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The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Desirable by Insights Desirable by Location Malls F&B
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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
Advertisers are Ecstatic with Traffic
Press Release Desirable by Insights The DeSZRable Collection Destinations Malls
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10 February 2023
Advertisers are Ecstatic with Traffic
Ali Chab
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
The DPAA Summit 2022
Desirable by Insights Desirable by Association About Us The DeSZRable Collection Press Release
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25 October 2022
The DPAA Summit 2022
Andrea Osburn
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
BackLite Intelligence 2.0
Desirable by Insights Desirable by Location About Us The DeSZRable Collection
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15 September 2022
BackLite Intelligence 2.0
James Harrison
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
adidas I'm Possible
Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Nour Walid
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
Digital Innovation in the UAE
The DeSZRable Collection Press Release Desirable by Insights Desirable by Location About Us
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19 May 2022
Digital Innovation in the UAE
Andrea Osburn
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
Press Release Desirable by Insights
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28 October 2021
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
James Harrison
James Harrison
Chief Commercial Officer
On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]
Developing a World-Leading Digital Network
Press Release Desirable by Insights The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
James Harrison
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Desirable by Insights
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
BackLite Media
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors.  Festival City Mall, Dubai saw a massive jump, […]
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Desirable by Insights
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
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