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24 April 2023
The Power of Mall Advertising in the Thriving Retail Landscape of the UAE
Ali Chab
Head of Malls and Cinema
The UAE’s allure as a leading international destination for retail shopping continues to grow exponentially. As a result, mall advertising in […]
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Malls
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10 February 2023
Advertisers are Ecstatic with Traffic
Andrea Osburn
Marketing Manager
Dubai is known for its bustling streets, and 2022 was no exception. Traffic in the city has increased recently, but […]
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25 October 2022
The DPAA Summit 2022
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
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The DeSZRable Collection
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15 September 2022
BackLite Intelligence 2.0
Nour Walid
Marketing Intern
Out-of-Home now offers more data-driven insights than ever before. The latest upgrade to our BackLite Intelligence platform demonstrates this. Streach […]
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Press Release
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The DeSZRable Collection
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13 September 2022
adidas I'm Possible
Andrea Osburn
Marketing Manager
The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]
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Press Release
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19 May 2022
Digital Innovation in the UAE
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
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Press Release
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28 October 2021
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
James Harrison
Chief Commercial Officer
On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]
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Press Release
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The DeSZRable Collection
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17 June 2021
Developing a World-Leading Digital Network
BackLite Media
Marketing Team
The first Digital Icon on Sheikh Zayed Road is almost six months old and has delivered over 100m impressions. The […]
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27 May 2021
Dubai Festival City Mall Sees Major Increase in Visitors Over Eid
Andrea Osburn
Marketing Manager
Over Eid this year, we witnessed a huge increase in mall visitors. Festival City Mall, Dubai saw a massive jump, […]
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22 March 2021
Desirable by Insights: 10 Things That Caught Our Eye in Q4 of 2020
Andrea Osburn
Marketing Manager
Backlite Intelligence provides insights into audience demographics, buying behaviours, and dwell times. We decided to take a closer look at […]
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BackLite Media FZ-LLC Office 2501, Media One Hotel Media City,
PO Box 48794 Dubai, UAE
+971 4 446 7540
info@backlitemedia.com