Desirable by Association - Advertising Dubai | UAE - BackLite Media

Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Andrea Osburn

Marketing Manager

Coming Soon: The Dubai Jawhara is a one-off, unique, and iconic display, reflecting the elegance of the surrounding area. Positioned on […]

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The Curtain Drops on BackLite Media's Triple Crown

The DeSZRable Collection Press Release Desirable by Location Desirable by Association

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5 October 2021

The Curtain Drops on BackLite Media's Triple Crown

Andrea Osburn

Marketing Manager

Over 25 years we have established a well-justified reputation for the elegant and unique design of our sites, and we […]

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OMEGA's Olympic Games Out of Home Campaign

Press Release Desirable by Location Desirable by Association The DeSZRable Collection Destinations

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30 August 2021

OMEGA's Olympic Games Out of Home Campaign

Andrea Osburn

Marketing Manager

OMEGA was the first-ever Official Timekeeper of the Olympic Games. As they fulfilled this role for the 29th time in […]

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Chanel at City Walk, Dubai. A BackLite Media Destination

Desirable by Association Destinations

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22 April 2021

Chanel at City Walk, Dubai. A BackLite Media Destination

James Harrison

Chief Commercial Officer

CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]

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Desirable by Association The DeSZRable Collection

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8 April 2021

Chanel on Sheikh Zayed Road

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

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The Unmistakable Tiffany Blue®, Desirable by design.

Desirable by Association

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23 March 2021

The Unmistakable Tiffany Blue®, Desirable by design.

Andrea Osburn

Marketing Manager

The unmistakable Tiffany Blue®, Desirable by design. “Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany […]

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McDonald's Shares the Spotlight with the Museum on the Future

Desirable by Association

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3 March 2021

McDonald's Shares the Spotlight with the Museum on the Future

Andrea Osburn

Marketing Manager

Photographer Mihir Ashar took the perfect shot on the day that The Museum on the Future celebrated the Hope Probe […]

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New Campaigns For Dior And Tiffany Launched At City Walk

Desirable by Location Desirable by Association

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1 August 2020

New Campaigns For Dior And Tiffany Launched At City Walk

Andrea Osburn

Marketing Manager

Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why have there been no great women artists’? Sasha poses for Patrick Demarchelier’s camera in the studio surrounding by her works, both finished and unfinished.

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