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Sustainability in the OOH Industry: BackLite26

Press Release Desirable by Care Desirable by Association About Us

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2 March 2023

Sustainability in the OOH Industry: BackLite26

BackLite Media

Marketing Team

At BackLite, reducing our carbon footprint is of great importance to us. We understand the value of community and the […]

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Desirable by Association About Us Press Release

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23 November 2022

Save the Date: WOO's MENA Forum 2023

Andrea Osburn

Marketing Manager

Earlier this year, Backlite attended the World Out of Home Organization’s Toronto Global Congress. The Congress, which was their first […]

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Car Brands Shine in the Galleria, Abu Dhabi

Press Release Desirable by Location Desirable by Association Malls

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27 October 2022

Car Brands Shine in the Galleria, Abu Dhabi

Andrea Osburn

Marketing Manager

The Galleria, Abu Dhabi, is a unique lifestyle destination anchored by some of fashion’s most iconic and luxurious brands and […]

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Press Release Desirable by Insights Desirable by Association About Us The DeSZRable Collection

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25 October 2022

The DPAA Summit 2022

James Harrison

Chief Commercial Officer

Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]

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Press Release Desirable by Insights Desirable by Location Desirable by Association The DeSZRable Collection

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13 September 2022

adidas I'm Possible

Andrea Osburn

Marketing Manager

The adidas I’m Possible Campaign by Havas Middle East that appeared on the Triple Crown has been shortlisted for a Digital […]

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Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

Press Release Cinema Desirable by Location Desirable by Association Destinations

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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The DeSZRable Collection Press Release Desirable by Location Desirable by Association

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19 May 2022

Charlotte Tilbury on The Triple Crown

Andrea Osburn

Marketing Manager

Charlotte Tilbury, named after its renowned founder, is one of the most iconic makeup brands in the world and is […]

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Press Release Desirable by Association

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27 January 2022

The CEO Masters 2022 Golf Day

Andrea Osburn

Marketing Manager

On Thursday, 6 January, BackLite was a proud sponsor of the CEO Masters Golf Tournament, where we added a spin […]

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Press Release Desirable by Association The DeSZRable Collection

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27 January 2022

The World’s To-Do List

Andrea Osburn

Marketing Manager

In 2015, the world’s leaders came to an agreement to work towards 17 sustainable development goals that have the power […]

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Press Release Desirable by Association The DeSZRable Collection

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11 November 2021

Gulf for Good Celebrate 20 Years

Andrea Osburn

Marketing Manager

Gulf for Good recently graced our digital billboard on Sheikh Zayed Road to celebrate their 20th birthday. In 20 years, […]

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Category: Press Release, Desirable by Care, Desirable by Association, About Us