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The DPAA Summit 2022
Press Release Desirable by Insights Desirable by Association About Us The DeSZRable Collection
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25 October 2022
The DPAA Summit 2022
James Harrison
Chief Commercial Officer
Two weeks have passed since we sat together at Pier 60 in New York, listening to some great panels and […]
Digital Innovation in the UAE
The DeSZRable Collection Press Release Desirable by Insights Desirable by Location About Us
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19 May 2022
Digital Innovation in the UAE
James Harrison
James Harrison
Chief Commercial Officer
Through the development of architectural and aesthetically superior locations. With the foundation of independent credible data, our medium is now […]
Digital Innovation on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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27 January 2022
Digital Innovation on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
Our goal is to drive digital innovation in the UAE. Through the development of architectural and aesthetically superior locations. With […]
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
Press Release Desirable by Insights
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28 October 2021
Campaign’s Breakfast Briefing: OOH 2022 – The Road Ahead
James Harrison
James Harrison
Chief Commercial Officer
On Monday 25 October, our Chief Commercial Officer James Harrison took part in a panel discussion alongside Maud Moawad (Seventh […]
The Triple Crown
Press Release Desirable by Location
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16 July 2021
The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road.Powered by BackLite Intelligence, the Triple Crown will offer […]
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
Press Release Desirable by Location The DeSZRable Collection
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1 July 2021
The First Programmatic Out of Home Campaign on Sheikh Zayed Road
James Harrison
James Harrison
Chief Commercial Officer
In March 2021, BackLite Media launched the first Programmatic Out of Home campaign on Sheikh Zayed Road. This campaign was […]
Introducing, The Triple Crown
Press Release Desirable by Location The DeSZRable Collection
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17 June 2021
Introducing, The Triple Crown
James Harrison
James Harrison
Chief Commercial Officer
Meet the real Influencer in Dubai, The Triple Crown, part of the Desirable Collection on Sheikh Zayed Road. Powered by […]
Chanel at City Walk, Dubai. A BackLite Media Destination
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22 April 2021
Chanel at City Walk, Dubai. A BackLite Media Destination
James Harrison
James Harrison
Chief Commercial Officer
CHANEL chose the most Desirable network in Dubai to showcase their Coco Crush Collection. A collection inspired by the quilted motif, […]
BackLite Media Partners with Arts Help
Press Release Desirable by Care
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6 April 2021
BackLite Media Partners with Arts Help
James Harrison
James Harrison
Chief Commercial Officer
We’re excited to announce a new partnership with Arts Help, that will allow us to support artists from around the […]
The Importance of Data
Desirable by Insights
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15 March 2021
The Importance of Data
James Harrison
James Harrison
Chief Commercial Officer
Using BackLite Intelligence, our data analytics platform, we have now collected data for a full calendar year, 12 months full […]
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