All Posts By

Keith Thomson

Press Release
April 16, 2019

The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema

Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – by Ahmed Emam (Head of Digital, BackLite Media), Paul Simon Fox (General Manager, Roxy Cinemas), Sufyan Siddiqui (Cinema Manager, BackLite Media) and Ben Sadek (Senior Manager-Sponsorship, Meraas) Backlite Media are…
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Press Release
February 18, 2019

Meraas and BackLite Media extend advertising partnership to four Dubai destinations

BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been…
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Press Release
February 17, 2019

Interview of the Month – Alex Nicholls

This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020  Hi Alex, welcome to the first BackLite Newsletter of 2019. By all accounts, 2018 was a tough year – What are your views?…
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Press Release
February 17, 2019

Billboards are an old – but booming! – advertising medium

Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s oldest forms of marketing, is embracing digital technologies. Most forms of conventional advertising – print, radio and TV – have…
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Press Release
February 16, 2019

City Walk’s Digital Screens Feature Two Stunning New Videos

The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of exclusive jewellery with supermodel Gigi Hadid. Click on the links to view them for yourself.
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Uncategorized
October 31, 2018

City Walk Screens Showcase Two Iconic Brands

Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’ fragrance – and for Land Rover’s class-leading Discovery model. Click on the links and check them out.
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Uncategorized
October 31, 2018

Interview with Emam Ahmed, Head of Digital

This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it's 10 years at…
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Uncategorized
October 31, 2018

Criteria For Selecting The Best OOH Media Locations

Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select a great location to get the best return on your media investment. Here are a few golden rules to consider. 1 – Visibility First and foremost, the visibility of the…
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Uncategorized
October 31, 2018

Artworks of the Month – October

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between…
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Uncategorized
September 11, 2018

Interview of the Month: Karim Gamal

Karim is BackLite’s Sales Director and in the second of our regular series of interviews with members of the BackLite family, he gives us his perspective on Dubai’s OOH sales environment… Hi Karim, how long have you been working with BackLite? I’ve been in the BackLite family for over 16…
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