All Posts By

Keith Thomson

Uncategorized
June 22, 2020

BackLite Citywalk

Last week, we talked about the increase in traffic on the roads of Dubai reaching a peak of 250,000, 60% of the baseline set in February. Even with the new travel restrictions imposed in Abu Dhabi, the traffic volume on Sheikh Zayed Road has again risen and peaked at nearly…
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Uncategorized
June 10, 2020

GETTTING TO KNOW YOUR AUDIENCE

WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are busy and communities are bustling again. it's time to get back to work and re-engage with your audience. During this recovery period, there is no better time to start understanding…
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Uncategorized
June 9, 2020

The New Media – Out Of Home, By BackLite Media’s Bill Fordyce

Recently BackLite Media CEO Bill Fordyce shared his thoughts on the effects of Covid-19 on the OOH Media Market, how advertisers, clients and media owners were having to adapt and what the long-term effects were going to be. An update from BackLite Intelligence regarding traffic patterns in Dubai will be…
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Uncategorized
November 21, 2019

Advertising firm wins $272m deal to ‘transform’ signage in Dubai

The 12-year contract will see BackLite deliver a mix of digital and traditional outdoor signage across 26 locations in Dubai. BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home advertising company, has secured a AED1 billion ($272 million) contract…
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Press Release
October 16, 2019

BackLite Media and The Galleria Al Maryah Island to launch Abu Dhabi’s largest retail signage network

BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in Abu Dhabi  Advertisers stand to gain valuable audience insights through data analytics, with BackLite Media providing the most advanced signage network platform in the world Abu Dhabi, UAE: 16 October…
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Press Release
October 16, 2019

Interview of the Month

Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we invited Ali Chab, BackLite Media’s Head of Malls, to share his thoughts about mall advertising, consumer habits and – of course - about BackLite’s plans for The Galleria Al Maryah…
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Press Release
July 8, 2019

Make The Most of Cinema Advertising – Think Big!

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other platform. Cinema attendance is currently seeing a resurgence, so how can marketers capitalise on this captive audience? When planning a…
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Ahmed Noureldin
Press Release
July 8, 2019

Interview of the Month

This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has recently added more digital ‘destination’ assets to its portfolio (The Beach, La Mer and Al Seef). What makes these locations…
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5 things Billboards will do in near future
Press Release
July 8, 2019

Five Things Billboards Will Do In Future

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as pure science fiction. But a startup in Europe is planning to introduce technology that serves individualized ads to different people.…
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Uncategorized
May 14, 2019

Artworks of the Month – May

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between Bulgari,…
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