Marketing Team

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

Press Release Cinema Desirable by Location Desirable by Association Destinations

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19 August 2022

Roxy Cinemas to Unveil the Middle East's Largest Cinema Screen

BackLite Media

Marketing Team

An original and exciting experience is coming soon to Dubai. On 31 August 2022, Roxy Cinemas will unveil a new […]

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Press Release

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17 June 2021

Guarantee Your EXPOsure

BackLite Media

Marketing Team

Beginning on 1st October 2021 and lasting 181 days until 31st March 2022, Dubai will host Expo 2020, considered to be the […]

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Desirable by Association The DeSZRable Collection

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8 April 2021

Chanel on Sheikh Zayed Road

BackLite Media

Marketing Team

Elegant OOH artwork produced to the highest standards. Located on the most sought after section of Sheikh Zayed Road, capturing […]

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Make The Most of Cinema Advertising – Think Big!

Cinema Desirable by Care

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8 July 2019

Make The Most of Cinema Advertising – Think Big!

BackLite Media

Marketing Team

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development […]

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Five Things Billboards Will Do In Future

Press Release Desirable by Care

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8 July 2019

Five Things Billboards Will Do In Future

BackLite Media

Marketing Team

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the […]

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Desirable by Insights

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10 June 2019

Getting to know your audience

BackLite Media

Marketing Team

WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are […]

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Desirable by Association

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14 May 2019

Artworks of the Month - May

BackLite Media

Marketing Team

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that […]

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Cinema

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14 May 2019

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

BackLite Media

Marketing Team

Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a […]

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FEPE International's 60th World Congress Held Recently in Dubai a Great Success

Press Release

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14 May 2019

FEPE International's 60th World Congress Held Recently in Dubai a Great Success

BackLite Media

Marketing Team

FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural […]

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Cinema

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16 April 2019

The leading out-of-home company in the UAE, BackLite Media, is launching BackLite Cinema

BackLite Media

Marketing Team

Pictured together outside Roxy Cinema, Boxpark, Bill Fordyce (CEO, BackLite Media, left) is joined – from left to right – […]

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Archive Author: BackLite Media