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Home   /   SpotLite   /   3D Billboards: It’s Time to Think Outside the Box and FP3D Techniques

It’s time to think outside the box, and 3D billboards allow advertisers to do just that. The 3D effect is created by something we call Forced Perspective 3D.

Dea'a Zararey explains 3D Billboards.

Forced Perspective 3D, or FP3D, is a technique that employs optical illusion. It manipulates human visual perception using scaled objects and the correlation between them and the vantage point of the spectator or camera. It’s not just an advertisement; it’s a visual experience.

FP3D content is a specialised form of 3D content that appears distorted or elongated when viewed from certain angles but appears normal when viewed from a specific viewpoint or through a camera lens with a particular aspect ratio. This technique has become increasingly popular in advertising due to its eye-catching and attention-grabbing qualities.

At BackLite Media, we collaborate with creative partners from around the world to help our clients deliver immersive campaigns on some of the most prestigious digital screens in Dubai and Abu Dhabi. This unique and innovative approach has attracted many brands to develop engaging ways to draw people’s attention to the advertisement and make them curious about what it’s promoting.

Oreo's 3D Billboard Campaign

3D billboards are a powerful tool for advertisers looking to capture people’s attention, create a unique and memorable experience and make their brand stand out. By creating unique and eye-catching visuals, they can draw people in and create an indelible impression that will stick with them long after seeing the advertisement.

Deaa Zararey
Lead Creative
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