Monthly Archives

June 2020

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June 22, 2020

BackLite Citywalk

Last week, we talked about the increase in traffic on the roads of Dubai reaching a peak of 250,000, 60% of the baseline set in February. Even with the new travel restrictions imposed in Abu Dhabi, the traffic volume on Sheikh Zayed Road has again risen and peaked at nearly…
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June 10, 2020

GETTTING TO KNOW YOUR AUDIENCE

WELCOME BACK DUBAI! Welcome back! Finally, Dubai has eased regulations and the city is open for business, the roads are busy and communities are bustling again. it's time to get back to work and re-engage with your audience. During this recovery period, there is no better time to start understanding…
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June 9, 2020

The New Media – Out Of Home, By BackLite Media’s Bill Fordyce

Recently BackLite Media CEO Bill Fordyce shared his thoughts on the effects of Covid-19 on the OOH Media Market, how advertisers, clients and media owners were having to adapt and what the long-term effects were going to be. An update from BackLite Intelligence regarding traffic patterns in Dubai will be…
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