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November 2019

November 21, 2019

Advertising firm wins $272m deal to ‘transform’ signage in Dubai

The 12-year contract will see BackLite deliver a mix of digital and traditional outdoor signage across 26 locations in Dubai. BackLite Media has secured a 12-year outdoor advertising contract with the Dubai Roads & Transport Authority BackLite Media, an out-of-home advertising company, has secured a AED1 billion ($272 million) contract…
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