October 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of the most anticipated ultra-luxury retail and dining destination in Abu Dhabi  Advertisers stand to gain valuable audience insights through data analytics, with BackLite Media providing the most advanced signage network platform in the world Abu Dhabi, UAE: 16 October…

Following today’s announcement that BackLite Media has been awarded the advertising concession for The Galleria Al Maryah Island Mall we invited Ali Chab, BackLite Media’s Head of Malls, to share his thoughts about mall advertising, consumer habits and – of course - about BackLite’s plans for The Galleria Al Maryah…