Monthly Archives

July 2019

Press Release
July 8, 2019

Make The Most of Cinema Advertising – Think Big!

Cinema advertising has come a long way since its inception. Cinema offers marketers a unique platform and allows the development of big creative ideas that wouldn’t work on any other platform. Cinema attendance is currently seeing a resurgence, so how can marketers capitalise on this captive audience? When planning a…
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Ahmed Noureldin
Press Release
July 8, 2019

Interview of the Month

This month, we talk to Ahmed Noureldin about the growth of Digital Out-of-Home and BackLite’s leading role in that growth. Hi Nour – welcome to the Newsletter. BackLite Media has recently added more digital ‘destination’ assets to its portfolio (The Beach, La Mer and Al Seef). What makes these locations…
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5 things Billboards will do in near future
Press Release
July 8, 2019

Five Things Billboards Will Do In Future

In the 2002 movie “Minority Report,” computerized billboards serve up personalized advertising to the people who walk past. At the time, people laughed off the depictions in the movie as pure science fiction. But a startup in Europe is planning to introduce technology that serves individualized ads to different people.…
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