Monthly Archives

May 2019

Uncategorized
May 14, 2019

Artworks of the Month – May

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between Bulgari,…
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Press Release
May 14, 2019

Billboards and Out-of-Home Adverts are More Relevant Than Ever in the Digital Age

We all know that the digital age has revolutionised marketing. The spread of the internet into every aspect of our lives and the prevalence of big data means that consumers are now served more ads (both in quantity and in relevance to our actual tastes and interests) than ever before,…
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Press Release
May 14, 2019

BackLite Cinema is Set to Capitalise on Regional Growth of Cinema Advertising Opportunities

Hi Sufyan, welcome to BackLite. The launch of BackLite Cinema is an exciting new opportunity for BackLite; tell us a bit more about the new division What we do is connect marketers with moviegoers, and the biggest way in which we do that is through pre-shows. We are looking at…
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Press Release
May 14, 2019

FEPE International’s 60th World Congress Held Recently in Dubai a Great Success

FEPE International’s 60th Annual congress was held, for the first time in Dubai, on 1-3 May. Dubai was a natural choice, and was chosen to underline the importance and worldwide stature of the out-of-home industry and FEPE’s role in representing that to governments, legislators, advertisers and agencies of all kinds…
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