February 2019

BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been…

This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020  Hi Alex, welcome to the first BackLite Newsletter of 2019. By all accounts, 2018 was a tough year – What are your views?…

Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s oldest forms of marketing, is embracing digital technologies. Most forms of conventional advertising – print, radio and TV – have…

The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of exclusive jewellery with supermodel Gigi Hadid. Click on the links to view them for yourself.