Monthly Archives

February 2019

Press Release
February 17, 2019

Meraas and BackLite Media extend advertising partnership to four Dubai destinations

BackLite Media’s CEO Bill Fordyce (R), and Head of Destinations Emam Ahmed (L) stand near one of many large-format, high-resolution LED screens at The Beach, a Meraas leisure destination. Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been…
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Press Release
February 17, 2019

Interview of the Month – Alex Nicholls

This month, Alex Nicholls – Sales Manager, Digital – answers some questions about the success of City Walk, the current OOH market and the lead-up to 2020  Hi Alex, welcome to the first BackLite Newsletter of 2019. By all accounts, 2018 was a tough year – What are your views?…
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Press Release
February 17, 2019

Billboards are an old – but booming! – advertising medium

Innovations developed by online advertisers are working for billboards The blend of history and modernity is emblematic of the out-of-home (OOH) business itself which, despite being one of the world’s oldest forms of marketing, is embracing digital technologies. Most forms of conventional advertising – print, radio and TV – have…
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Press Release
February 16, 2019

City Walk’s Digital Screens Feature Two Stunning New Videos

The large, high definition screens at City Walk recently featured two new 30” videos – Paco Rabanne launching their new XS fragrance, and Messika Jewellery showcasing the new range of exclusive jewellery with supermodel Gigi Hadid. Click on the links to view them for yourself.
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