September 2018

Karim is BackLite’s Sales Director and in the second of our regular series of interviews with members of the BackLite family, he gives us his perspective on Dubai’s OOH sales environment… Hi Karim, how long have you been working with BackLite? I’ve been in the BackLite family for over 16…

The Management and Staff of BackLite Media wish you prosperity and happiness on the occasion of Islamic New Year 1440.

Designing a billboard is visual storytelling.  An effective billboard grabs the viewer’s attention and creates a memorable, lasting impression, so keep the following tips in mind: Simple Layout – Less is more!  The most effective messages are always the most simple.  Your billboard should be a clear and brief expression of…

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between Bulgari,…