April 2018

Following on from the overwhelmingly positive reaction from clients and prospects to our City Walk video, we are now in the final stages of production for a new video featuring the premium locations of our unipole and lamppost locations. Footage includes tracking shots taken from the motorist perspective that clearly…

Following on from Chanel’s famous print campaign (photographed by Patrick Demarchelier and styled by Grace Coddington) a new video directed by Jacob Sutton and entitled ‘The Duel’ features Grace at her balletic best executing the sort of martial artistry that is typically the preserve of the big screen. No matter…

The Holy month of Ramadan is fast approaching - the crescent moon will soon be sighted, marking the beginning of the Holy Month. Fasting is the most well-known aspect of Ramadan but it’s also a time for reflection, spiritual renewal and peace in mind, body and action. The Ramadan spirit…

Get people off their phones and engaged with your brand…a marketer’s challenge is to get consumers to pay attention to them without sticking an ad in the middle of their mobile screens that might turn them off. Take a walk in any neighbourhood and you’ll see why. People are wandering…

We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites that have recently been installed…

 Two new 30’’ videos have been created to showcase the latest digital campaigns for our clients Dior and Tiffany. For its ready-to-wear spring-summer 2018 advertising campaign, Dior chose model and artist Sasha Pivovarova, who opens the commercial in jeans and a t-shirt printed with the Linda Nochlin essay ‘Why…

April plays host to a wide selection of exhibitions and events, from the always-popular Gitex Shopper and Arabian Travel Market to the Formula 1 2018 Gulf Air Bahrain Grand Prix, and the long-awaited return of one of the 1990’s most popular boybands – the Backstreet Boys. Be sure to make…

We’re often asked what the benefits are of choosing out-of-home (OOH) advertising compared to other forms of media (print, radio, television, etc.), so we’ve compiled the following list on why it makes sense to consider OOH: You Can’t Escape OOH Today, we spend more time than ever in our vehicle…

We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites that have recently been installed…