February 2018

Successful brands allocate 13% of their media budgets to "out of home" advertising, while TV’s share of global display advertising spend has remained stable over the last decade, according to a new analysis of the sector by WARC Data. February’s Global Ad Trends report, which works from media channel data…

Before Dubai’s cool weather is replaced by Summer’s heat and humidity, why not take advantage of some world-class outdoor events being held in Dubai over the next month. Choose from a smorgasboard of events, from those with a business focus (Dubai Lynx), to a glorious sporting and social gathering (Dubai…

Thousands of shoppers and spectators came to City Walk Plaza on Friday 23 February to enjoy and take part in the first ever parade celebrating the Spring Festival – also known as the Chinese New Year. City Walk was turned into a microcosm of mainland China with traditional red paper…

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage and resonate with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites.…