December 2017

BackLite Media is delighted to announce that it has successful renewed its contracts with the RTA to continue marketing and selling the lamppost signs on Sheikh Zayed Road and on Umm Suqeim Road. The contracts cover all 48 lamppost signs on Sheikh Zayed Road (between the WTC and Safa Park…

The Management and Staff at BackLite Media send their best wishes and heartfelt thanks to all our friends, colleagues, clients and business partners for your loyalty and goodwill throughout the year. We wish you all a wonderful holiday season and a New Year full of happiness and prosperity.

Out-of-home (OOH) advertising can be defined as any type of advertising viewed by an audience outside of their home environment. At holiday times, brands are often drawn to advertising through the mediums of television, digital and radio, and although these are vital components within an overall marketing mix, OOH can…

Dubai’s legendary NYE fireworks are the highlight of the year and one of the most spectacular shows will take place at the hip outdoor shopping area of City Walk, which boasts the most direct view of Burj Khalifa, in all its glory, straight from the central walkway. Also home to…