November 2017

Demand from advertisers for City Walk ‘screen time’ continues to go from strength to strength, with Q4 already shaping up to be the most successful period on record – and with enough demand to carry this success through well into 2018. A record number of new clients in November have…

The Management and staff of BackLite Media congratulate the Rulers, Government and Citizens of the UAE in celebrating the 46th anniversary of the foundation of the United Arab Emirates.

Dubai has a well-earned global reputation as a leading venue for hosting spectacular events, exhibitions and conferences so make a note in you diary from amongst this selection. Choosing between Global Village, The Big 5, Emirates Airlines Dubai Rugby Sevens, Dubai Shopping Festival and Echo Dubai has been difficult… which one…

As the only traditional advertising format still posting market share growth, out-of-home advertising has gone through some significant changes over recent years – and will continue to evolve and develop in the face of increased competition from other media platforms. Read about some of the latest trends here. Out-of-home should focus on…