April 2017

Do you think outdoor advertising is just for big companies? Here are some compelling reasons why outdoor advertising works for everyone: It Strengthens Your Brand Advertising ‘on the street’ will help you build your brand much faster. Usually people associate outdoor advertising with big money and professionalism – how could…

At BackLite Media we recognize the importance of good creative material that has been designed specifically for roadside, outdoor locations; the artwork specification sheets available on our website give some useful guidelines for creating powerful messages. This month we are delighted to showcase new artworks that we have installed on…

Due to the construction of a new bridge over Sheikh Zayed Road and the re-profiling of the carriageway, we took the opportunity to convert location #38 from our standard ‘Gantry’ design into a V-shape ‘plough’ sign. The panel size remains the same at 6m x 12m and the slight angle…