February 2017

More and more of our clients are taking advantage of the fantastic quality of City Walk’s LED screens and the growing number of consumers who are making this exciting new retail and entertainment location their destination of choice   Dubai One’s ‘Fashion Star Arabic’ is back, with its second season…

Unlike TV, radio, print or the internet, outdoor media cannot be turned off or put down. Viewers cannot fast forward through an outdoor advertisement as they drive or walk past a strategically placed sign. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast…

Designing the most effective billboard artwork is not a straightforward matter of converting a double page magazine advertisement to fit the sign space – there are some key guidelines that have to be carefully considered.   The Golden Rule of Outdoor Billboard Advertising Seven words or less!   Good vs.…