We’re often asked what the benefits are of choosing out-of-home (OOH) advertising compared to other forms of media (print, radio, television, etc.), so we’ve compiled the following list on why it makes sense to consider OOH:
You Can’t Escape OOH
Today, we spend more time than ever in our vehicle and OOH billboards are constantly in front of the consumer while they drive.
Cost Effective
OOH is one of the most cost effective forms of advertising. Most billboards and other OOH media cost far less than other forms of media.
Endless Design Possibilities
They really are endless!
Keeping Up With the Joneses
Not only does OOH advertising surpass other forms of print or media advertising, it also has a higher return on investment and consistently increases market share.
New Technology
OOH advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising is even more effective. Going digital helps advertisers stay on top of current trends by incorporating those trends into daily messages.
Constant Exposure
OOH advertising is available to consumers around the clock, 24 hours a day.
Flexibility
Not only does OOH advertising provide flexibility in design and messaging, it also offers a lot of flexibility in location.
Impact
Big and bold is always better.
Impulse Buying
Despite the rise of Amazon, most consumers enjoy the going out to enjoy the shopping experience. As a result, a significant amount of shopping occurs on the way home from work, whether it is to the mall or supermarket. Your product or brand could be the next thing on someone’s list!
High Frequency
Frequency and repetition are key attributes that OOH advertising provides.
