18.10.2009 BackLite won RTA tender to install 30 Lamppost advertising signs on Umm Sequim Street boulevard

BackLite Media LLC the premier suppliers of high quality outdoor advertising signs in Dubai has won the recent RTA tender to install 30 Lamppost advertising signs on the elegant Umm Sequim Street boulevard from IC4 down to Souk Madinat/Burj Al Arab.

These lamppost signs will be double sided allowing advertisers to showcase their product to traffic from both directions.

James Bicknell Managing Director of BackLite Media said, "With this new tender win, we are very happy to add this stretch of lampposts to our existing lamppost business in Sheik Zayed Road. This small stretch of road leads straight to Burj Al Arab and Souk Madinat. This will allow us to offer our clients further exposure on very prestigious locations within Dubai."

Bengt Bendeus, Chairman comments, "We have chosen to be aggressive in our expansion policy this year as we believe Dubai will come back strongly in 2010. We want to be ready for this by having the very best outdoor advertising products to offer to potential clients. We will continue to look for other high quality opportunities to increase our portfolio as and when they arrive"

The new elegant lampposts signs will be installed the last two weeks of December and we are now taking orders for sales from 1st January 2010.