22.11.2011 BACKLITE MEDIA SECURES EXTENSION

BACKLITE MEDIA SECURES EXTENSION TO ITS LANDLORD CONTRACTS ON SHEIKH ZAYED ROAD

BackLite Media LLC the premier supplier of high quality outdoor advertising signs in Dubai today announces that it has successfully extended its landlord contracts with the Road and Transport Authority (RTA) for its locations on Sheikh Zayed Road until 2019.

James Bicknell, Managing Director of BackLite Media says, “We are very pleased to be able to extend our landlord contracts for a much longer period. This will give us stability to continue to grow, and offer comfort to our clients knowing we will be able to offer our high quality outdoor advertising signs for many years to come.”

BackLite Media has been instrumental in ensuring only high quality outdoor signs are installed on Sheikh Zayed Road both with its elegant Unipole signs, and also its Lamppost signs between World Trade Centre and Interchange Two.

Bengt Bendeus, Chairman says, “This contract extension ensures along with our Lamppost signs between the World Trade Centre and Interchange Two, we continue to be the number one outdoor advertising supplier on Sheikh Zayed Road.”

BackLite is known for the effort it puts into the quality of its advertising signs only using the best quality steel, lighting systems and printing techniques.

Muhannad Al Ashram, Executive Director comments, “BackLite continues to go from strength to strength in the Dubai Market. 2012 will be an excellent year for us, and we can look forward to the future with confidence.”

THE END

Editors note.

BackLite Media LLC installs and sells high quality outdoor advertising signs at premier locations in Dubai such as Sheikh Zayed Road, Airport Road Terminal 3 and Jebel Ali. BackLite first started in Dubai in 1996 and since 2003 has been a partnership supported by both local and international capital.

 BackLite Media L.L.C, Media One Tower 2501 P O Box 48794 

     Dubai - UAE

Tel: +971 4 446 7540              Fax: +971 4 446 8731