03.02.2011 "Who is Louise"

PRESS RELEASE

"Who is Louise?"

BackLite Media today launched an innovative outdoor campaign telling Dubai residents, "LOUISE SAYS VISIT EXPATECHODUBAI.COM".

The Campaign saying, Louise Says visit expatechodubai.com will have residents asking "Who is Louise"

The campaign has been booked by the global relocations company Move One to launch their new Dubai website.

James Bicknell Managing Director of BackLite Media said, "When Move One came to us with this idea we immediately liked it. We are always keen to try outdoor that gets people thinking. Outdoor should get noticed and with this campaign we are absolutely sure people in Dubai will be asking, "Who is Louise?"

Curt Clements, Group CEO of Move One said, "We wanted to launch our new website with a bang and we thought that outdoor advertising with BackLite coupled with the quirky message asking people to listen to Louise would get us immediate impact." "For those interested to know who Louise is, I suggest they go to: www.expatechodubai.com."

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Editors note.

BackLite Media LLC installs and sells high quality outdoor advertising signs at premier locations in Dubai such as Sheikh Zayed Road, Airport Road Terminal 3 and Jebel Ali. BackLite Media was first started in Dubai in 1996.

Founded in 1992, Move One is a multiple award winning integrated assignment and moving management company, providing seamless international relocation, removal and logistics services across the globe. Headquartered in Dubai, UAE, Move One offers its international clientele cutting edge relocation and logistics solutions. Through its extensive Preferred Partners Network and strategically located offices, Move One provides a uniquely tailored service to meet the needs of even the most demanding customer. The company is proud of the reputation it has earned amongst industry specialists for supplier quality and technological innovation. Together with its wholly owned subsidiary, Radix Technologies, Move One has developed an industry leading suite of SaaS applications, allowing for unmatched control and visibility during the entire life of an international assignment or shipment.

 BackLite Media L.L.C, Dubai  Media One Tower 2501- P O Box 48794  Dubai - UAE

Tel: +971 4 4467530            Fax: +971  44468731

www.backlitemedia.com