News & Updates
29.06.2009 Backlite secures 10 further locations on Sheikh Zayed Road
BackLite Media LLC the premier suppliers of high quality outdoor advertising signs in Dubai today announces it has secured 10 further locations in addition to its recently awarded lamppost signs on Sheikh Zayed Road between Interchange One and Interchange Four.James Bicknell, Managing Director of BackLite Media comments, "We are very pleased to secure an extension of our existing 14 locations and to be awarded an additional 10 locations. This gives both our clients and us security that BackLite's high quality advertising signs will continue to be available for a long time to come.
In addition, with the new lamppost locations on Sheikh Zayed Road we have been awarded, BackLite is now the leading outdoor advertising company on Sheikh Zayed Road."
Muhannad Al-Ashram, Executive Director of BackLite Media says, "I am very pleased with the continued growth of BackLite Media during 2009. We have now gained an additional 10 locations to build our elegant gantry signs, which will improve the quality of advertising on offer on Sheikh Zayed Road."
Bengt Bendeus, Chairman of BackLite says, "We are firmly committed to the future of Dubai. We truly believe Dubai will come out of the recession better and stronger and we want to be a part of this. Dubai is a wonderful place to do business and we are here for the long term to grow with it."
The ten new locations will be installed during the second half of 2009.












