For Immediate release

Another 20 Lamppost Signs to BackLite on Sheikh Zayed Road

BackLite Media LLC, the premier supplier of high quality outdoor advertising signs in Dubai, has won a RTA tender to install 20 additional Lamppost advertising signs on Sheikh Zayed Road between Interchange 1 and 2.

These 20 lampposts are located directly after BackLite's existing 42 on Sheikh Zayed Road giving BackLite exclusivity between the World Trade Centre and Interchange 2.

These lamppost signs are of the same type as the existing signs, i.e. double sided and allowing advertisers to showcase their product to traffic from both directions.

James Bicknell Managing Director of BackLite Media said, "We are very happy to add this stretch of lampposts to our existing lamppost business on Sheikh Zayed Road. This will allow us to offer our clients further exposure on  this very prestigious location within Dubai."

James added: "We are continuing our policy of growth on high traffic locations, building quality advertising signs that clients actually want to buy. We will look to add further lampposts to our business during 2010-11 as they become available."

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Editors note.

BackLite Media LLC installs and sells high quality outdoor advertising signs at premier locations in Dubai such as Sheikh Zayed Road, Airport Road Terminal 3 and Jebel Ali. BackLite Media first started in Dubai in 1996.In the year 2003 it became a joint venture between local and international owners.