14.12.2009 Strong Finish To 2009 For BackLite Media Dubai

James Bicknell, Managing Director of BackLite Media states, "We have seen a very strong finish to 2009. We have finished the year at 100% occupancy meaning we have sold all available advertising space both on our billboards and new Lamppost signs."

BackLite Media has spent the last 12 months actively looking for new opportunities and has been successful in acquiring 24 billboards on Sheikh Zayed Road, 42 premium lampposts on the same road and the latest business is 30 lampposts on Umm Sequim Street down to Burj Al Arab.

BackLite Media now stands alone as the exclusive supplier of high quality unipoles on Sheikh Zayed Road and will install 10 new signs by 1ST quarter 2010.

James comments, "We have tried to consolidate our position as the number one premium supplier of high quality advertising in Dubai. We do not want to be the biggest, just the very best at the advertising product we are offering our clients in Dubai. We will continue this growth strategy into 2010/11 and we hope to soon announce further new business to add to our existing business."

Bengt Bendeus, Chairman writes, "BackLite Media is well known in the market for the quality of its product offering. We have used this year to add lampposts to our product offering and now additional unipoles. I am very excited about 2010; I think there will be enormous opportunities as Dubai continues to come out of the recession stronger and stronger."