20.05.2009 BackLite Media LLC awarded rights on Sheikh Zayed Road

BackLite Media LLC the premier suppliers of high quality outdoor advertising signs in Dubai has been awarded the rights to install Lamppost advertising signs on the premium Sheikh Zayed Road.
 
BackLite Media will be entitled to install advertising panels on 42 lampposts between World Trade Centre and Interchange Two. These will be double sided allowing advertisers to showcase their product to traffic from both directions.
 
James Bicknell Managing Director of BackLite Media said, "We are very happy to have been awarded this lamppost contract by the RTA. These are the most prestigious lampposts in Dubai. They run through the busiest stretch of Sheikh Zayed Road with over 200,000 vehicles a day coming past every lamppost."
 
BackLite is known for its high quality, excellent locations and these lampposts are no exception. With the addition of the lampposts BackLite will become the main concessionaire for advertising opportunities on Sheikh Zayed Road.
 
BackLite will design a specialist sign which will be in true BackLite style:
 
• BIGGER - ONE OF THE LARGEST SIGN ON THE MARKET
• MORE ELEGANT - ARCHITECTURAL DESIGNED SIGN
• BETTER LIGHTING - NEW LED LIGHTING FOR 25% MORE BRIGHTNESS
• BETTER PRINTING - WE WILL PRINT HIGH QUALITY DOUBLE SIDED VINYL PANELS FOR STRONG COLOURS
   AND VIBRANT MESSAGES.
  
The new elegant lampposts signs will be installed the last two weeks of June and we are now taking orders for sales from 1st July.