Business Strategy

Through experience, BackLite has found that companies wishing to establish their brands or to enhance their brand image in a competitive market are particularly interested in two factors when they choose locations for their outdoor advertising.
 
They would like to have:
 
1. Large, spectacular and elegant signs
2. Positioned in the most prestigious locations These locations and signs are normally to be found either in or around the city's main airport, on the road to the best hotels in the city or in the city centre.
 
BackLite's current clients include the following multinational companies:
Yves Saint Laurent, Chanel, Lancome, Calvin Klein, Gucci, Bvlgari, Saks Fifth Avenue, Damas, Chopard, Rolex, Tag Heuer, Breitling, Dior, Hugo Boss, Ray Ban, MPG, Starcom Mediavest.