Our Company

BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996.

BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai’s most prestigious locations.

MISSION

To be Dubai’s first-choice strategic outdoor media partner.

VISION

BackLite Media shall be recognized through its rigorous identification and evaluation of only prime strategic outdoor media locations and installing unique, elegant and technologically-advanced back-lit and digital signboards. BackLite Media will also establish long-term, sustainable and enduring partnerships with its Clients.

OUR VALUES

BackLite Media operates by the following guiding principles:

  • Honesty
  • Integrity
  • Customer Service
  • Quality
  • Innovation

300

Completed Projects

116

Current Projects

2031

Satisfied Clients

153

Prime Locations

Our Team

Contact one of our team members with your enquiry, or send us your comment in the box provided

JAMES BICKNELL

JAMES BICKNELL

Managing Director

Direct: +971 4 446 7540
Fax: +971 4 446 8731

KARIM GAMAL

KARIM GAMAL

Sales Director

Direct: +971 4 446 7542
Email: kgamal@backlitemedia.com

AHMED EMAM

AHMED EMAM

Head of Digital (City Walk)

Direct: +971 4 446 7538
Email: ahmed@backlitemedia.com

BASSEL KOTAISH

BASSEL KOTAISH

Technical Manager

Direct: +971 4 446 7539
Email: bassel@backlitemedia.com

PRAVEEN BHANDARI

PRAVEEN BHANDARI

Finance Manager

Direct: +971 4 446 7541
Email: praveen@backlitemedia.com

KEITH THOMSON

KEITH THOMSON

Administration Manager

Direct: +971 4 446 7531
Email: kthomson@backlitemedia.com