Monthly Archives

October 2018

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October 31, 2018

City Walk Screens Showcase Two Iconic Brands

Over the last couple of weeks, all 50 large-format, high definition screens at City Walk have been wowing the crowds with new campaigns from Christian Dior – launching their ‘Joy’ fragrance – and for Land Rover’s class-leading Discovery model. Click on the links and check them out.
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October 31, 2018

Interview with Emam Ahmed, Head of Digital

This month, Ahmed Emam – Head of Digital OOH – sits in the interview hot seat to tell us about the impact, and future, of digitalization on Dubai’s OOH landscape. Hi Emam, you joined BackLite in 2009 – tell us about your career before then. Yes, it's 10 years at…
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October 31, 2018

Criteria For Selecting The Best OOH Media Locations

Billboards always have, and always will be, an extremely effective form of outdoor advertising – but you need to select a great location to get the best return on your media investment. Here are a few golden rules to consider. 1 – Visibility First and foremost, the visibility of the…
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October 31, 2018

Artworks of the Month – October

Great outdoor messages are not only focused and concise, they also clearly say something about your product or service that will engage with your potential customers. At BackLite Media we recognise the importance of great creative material and we are pleased to present a few of our favourites... Choosing between…
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