Monthly Archives

July 2018

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July 16, 2018

BackLite Media Introduces Its New Unipole Video

Since the overwhelmingly positive reaction to our City Walk video (click here) we’ve been hard at work producing a video to showcase the exceptional unipole and lamppost locations in Dubai. The video features aerial footage, tracking shots and some spectacular footage of Sheikh Zayed Road! Click here to see the full…
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July 16, 2018

Bill Fordyce, BackLite Media’s CEO, shares his thoughts on Dubai’s OOH industry

What are the biggest problems and greatest opportunities facing the UAE’s OOH industry? I would like to focus on the positives of the market, as in this challenging market most people are dwelling on the problems of over-supply of low quality outdoor advertising signage and reduced budgets. In a tough…
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July 16, 2018

Some Future Trends For OOH

The rapid growth of out-of-home (OOH) advertising continues apace and the future is increasingly digital. Here are some trends that we see coming to the industry. Identification Technology Digital OOH displays are becoming increasingly sophisticated and effective at targeting specific members of the public. This allows the tailoring of messages…
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July 16, 2018

Artworks of the Month – July

We all know that ‘a picture is worth a thousand words’ and that is certainly the case when designing an exceptional outdoor campaign and we are pleased to present a few of our favourites that have recently been installed on our signs. Great outdoor messages are not only focused and…
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